The Lowdown

The Leanwashing Lowdown is where nutrition and marketing experts offer their analysis of ads that have been posted on the Leanwashing Index.

Naked Juice  

NAKED JUICES AND ‘NATURAL’

PepsiCo announced it will no longer label Naked juices as being “all natural.” Former food marketing executive Bruce Bradley takes a look at what this could mean for the use of “natural” on other products.

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