WhoNu? “Nutrition Rich” cookies

WhoNu? “Nutrition Rich” cookies

Submitted by: tflower on March 4, 2012
4.8Average
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THIS AD, PRODUCT OR PROMOTION HAS BEEN MARKED
AS PRIMARLY AIMED AT CHILDREN

Description:
The premise of WhoNu’s thirty-second commercial is to focus on its nutritional offering through creating comparisons between healthy foods and the product. It describes the “nutrition rich cookies” as having much fiber as a bowl of oatmeal or as much calcium as a glass of milk. Although statistically this may be true, WhoNu baked goods do not contain the same overall nutrition as the foods in which it is making associations with. In reality, WhoNu cookies are highly processed and made of the same main ingredients as its competitors; being sugar, flour and oil. They even contain the same amount of calories, sugar and fat as all of the other brands they are comparing themselves to. In essence, the only difference between a box of WhoNu and Oreo cookies is minor increases in vitamin and fiber percentages. The advertisement’s comparison between healthy foods and the product is misleading to the consumer and greatly exaggerates the health value of the product.

RATINGS & COMMENTS

4.8authenticitydude’s
Rating
Comment:
Parents are replacing healthy breakfast options with (Oreo) cookies? WhoNu! Yikes, I saw the side-by-side comparison with the Oreo package and there are minor nutrition benefits for this box of cookies. Moms, don't be mislead.

4.7chapstickpajamas’s
Rating
Comment:
Oh wow, this ad is the worst! Guess what, kids? Did you know that instead of eating a boring breakfast, you can just eat cookies instead? The fine print during all the bogus health claims is nearly impossible to read: "Per 3 cookie serving. Enjoy as part of a balanced rich and fruits and vegetables." This ad leaves out vital information and equates a cookie with a breakfast of oatmeal, milk, and fruit. It claims that it's healthy because of how much fiber, calcium, and vitamins it has while conveniently leaving out how much sugar, processed ingredients, inflammatory oils, and who knows what else is in the cookie. And on top of it all, a cookie can never be a good breakfast. How dare they introduce such an irresponsible "option" to kids and their parents.

4.9meliz88’s
Rating
Comment:
Wow! After watching this commercial, I now know I can swap oatmeal, milk, fruit and vegetables with a cookie! This ad is the worst.