The Leanwashing Lowdown

 
Naked Juice

NAKED JUICES AND ‘NATURAL’

 

Posted on August 15, 2013

PepsiCo announced it will no longer label Naked juices as being “all natural.” Former food marketing executive Bruce Bradley takes a look at what this could mean for the use of “natural” on other products.


video still of Sierra Mist commercial

SIERRA MIST

 

Posted on June 5, 2012

Former food marketing executive Bruce Bradley analyzes a soda Sierra Mist calls natural because it’s sweetened with sugar derived from sugar beets – but PepsiCo tells him those beets are probably genetically modified.


video still of Sunny Delight commercial

SUNNY D

 

Posted on May 1, 2012

This video is an excerpt from a Leanwashing Index panel discussion featuring pediatrician and childhood obesity expert Dr. Stephen Pont.