The Leanwashing Lowdown
NAKED JUICES AND ‘NATURAL’
PepsiCo announced it will no longer label Naked juices as being “all natural.” Former food marketing executive Bruce Bradley takes a look at what this could mean for the use of “natural” on other products.
Former food marketing executive Bruce Bradley analyzes a soda Sierra Mist calls natural because it’s sweetened with sugar derived from sugar beets – but PepsiCo tells him those beets are probably genetically modified.
This video is an excerpt from a Leanwashing Index panel discussion featuring pediatrician and childhood obesity expert Dr. Stephen Pont.