LUCKY CHARMS WITH WHOLE GRAIN FIRST INGREDIENT

Submitted by: gord516 on March 3, 2012
4.6Average
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THIS AD, PRODUCT OR PROMOTION HAS BEEN MARKED
AS PRIMARLY AIMED AT CHILDREN

Description:
Lucky Charms is packaged as a “whole grain first ingredient product”. “They’re Magically Delicious!’ and “More WHOLE GRAIN than any other ingredient!*” *As compared to any other single ingredient. These words are misleading because marshmallows are the second largest ingredient and the marshmallow contains sugar, modified corn starch, corn syrup, dextrose and gelatin. Sugar is not the only ‘sugar’ in the box. They are trying to make it seem that the cereal is whole grain and nothing more. The lucky charm box has cartoon like characters. The box is hip and cool for kids that do not know better about a healthy diet. The “whole grain first ingredient” is promoted all over the box. The daily whole grain recommendation is on the side of the box. The USDA recommends 48 grams of whole grains daily. 11 grams of whole grain are in each serving of ¾ cup. The box indirectly justifies that four servings of lucky charms will satisfy your diet ‘requirements’. Four servings of lucky charms has 80 grams of sugar....
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RATINGS & COMMENTS

4.4gord516’s
Rating
Comment:
The packaging and promotion exaggerates how healthy lucky charms are for you. The box does not state anything about sugar other than on the back with the nutritional facts. Modified corn starch, corn syrup and dextrose are really bad for you and are separately labeled from the “sugar” ingredients as “other carbohydrate”.

5.0chapstickpajamas’s
Rating
Comment:
Terrible! "Whole grain" doesn't automatically mean "healthful", but that's what they're trying to sell you while leaving out any mention of how much sugar and other processed ingredients you'll be ingesting. The fact that the government allows these corporations to put "A good source of..." on a cereal box is just awful. Well, unless it said "A good source of refined sugars, ingredients you don't even recognize as food, hyperactivity, and poor health". :)